IM for DM

Greg Morey from SendTec gets it. Lots of good facts about instant messaging....

"There is some supporting research to suggest that companies' successful use of IM will only get stronger than it is. According to The Radicati Group’s research, IM use will grow exponentially by 2007, with 349 million IM corporate accounts sending many of the one trillion plus IMs projected to be sent every day."

"Like it or not, IM is the new phone in the home. As a parent, I am completely frightened, but as a marketer, I am inspired to find innovative, effective uses of this robust communication tool. The marketing challenge boils down to creating an IM campaign that is cool enough to engage interest, prompt discussion that will scale, and drive an action yet also maintain responsibility and accountability."

"According to The Radicati Group, 62 percent of the 590 million worldwide active IM accounts belong to users under the age of 30. Heck, 34 percent are under the age of 20. If IM is the next home phone and email has presumably skipped this generation, then how are you prepared to responsibly generate a response from this demographic?"

Does your company have a plan here? If they don't, they will in a few years, the difference is by then they will be playing catch up. Getting started is easier than you think... experimenting is a cinch and can be done from your desktop with the SDBA Revolution IM Application Server. (Yes, I'm the author.)