Tuesday, June 22, 2004

The Next Wave in Customer Relationship Analytics

DMReview has an article about The Next Wave in Customer Relationship Analytics. It provides an interesting view on using unstructured data as an additional data source in analytics. The example used is pretty interesting:



Taking that information out in an automated fashion and making sense of it would indeed be a leap forward. I'd like to see some of this in action though, or find an eval version of a tool I could run against my own email archives, and see what gets spit out.

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