Always on has an article up titled
How To Snoop On Your Competitors that speaks to how easy it is to use Google to get a quick idea of what your competitors are up to. As examples, it includes a lnk to the
State of Idaho's Oracle contract.
It links to a
Business Week Article about how having a small competitive intelligence group can pay big dividends for a company. The Goolgle technique is easy enough and well known, searching specifically for Excel Spreadsheets for example (whenever I need a quick overview on some topic, I myself always search for a ppt.)
Competitive intelligence is one of the low-hanging fruits in the BI picture that the majority of large businesses mostly miss, along with geographic data, demographic statistics (by zip code), and industry specific benchmark metrics. Specifically,
SEC filings by public companies contain alot of detail about product sales and key industry metrics, broken down by quarter and product type, and in some cases by major markets. Extract this information, (manually is about the only way to do it right now), load it in to a financial or marketing data warehouse, and you can have excellent information that can turn heads in a marketing department, or on the top floor.