When I initially created this blog, I intended it to be focused on a couple of subjects I know better than the "average" and I hoped that linking articles and writing my opinion on a few things might help other people interested in learning about the same things. The two subjects I chose to focus on were anything BI related (with a focus on Microsoft options), and on IM bots. Data Warehousing, OLAP reporting, Data Mining, BAM etc are subjects that my company does and sells every day, so naturally that has been the bulk of my posts. IM bots were just a hobby I stumbled into but after I released an open source project that made bots easier to write, I started to put alot more thought into it.
After some recent developments with IM, it will become part of my regular job, and I've decided to post more about IM subjects in general, but in particular IM bots and IM for use as a marketing vehicle. Both get very little coverage accessible to the general public. I visit
Stowe Boyd's Get Real for mainstream and enterprise related IM news, but the subjects I want to cover are much too niche and under the radar. This won't mean I'll post less on the BI world, just more on IM.
The last few weeks IM bots have suddenly taken up alot more of my time. A number of people have sent in bug fixes for my project, and each was using my project in novel ways. For example, there is a college in Nebraska using it to send project management deadline alerts, and in a strange twist analytics software powerhouse
SPSS is experimenting with the bot as part of its
MSurveys service.
Lastly, over the last couple of weeks I have been talking to a PR firm in Hollywood interested in setting up an IM bot for a couple of upcoming films. This is pretty exciting for me, as I've been preaching in a few disconnected places the untapped potential IM has for a marketing platform. I personally believe marketing over IM will be huge in the future (the numbers, population demographic, and lack of penetration SHOULD be a marketer's dream). I happen to be closer to the cutting edge in this area than most, so I'll write about my experiences a bit more.
If I was smarter and had more time, I'd figure out how to have categories with seperate RSS feeds for IM and BI/OLAP related posts, but until I do, the posts will all be intermingled. My apologies to anyone that finds it a pain to sift through what they don't wish to see.