The New Science of Siting Stores

The New Science of Siting Stores: "It used to be that when IHOP (IHP) wanted to open a new restaurant, the chain would hire a real estate agent to drive around and collect information on potential neighborhoods. The agent would see if a lot of single-family houses were nearby, how many other restaurants were located there, the presence of a large mall or retailer and would also gauge traffic patterns. The entire process would take several weeks. "