Empowering the Information Enterprise: The Evolution to an Information Enterprise

Empowering the Information Enterprise: The Evolution to an Information Enterprise: "The Information Enterprise

Management views BI and DW technologies as enablers of the business. Decisions are based upon information instead of 'gut reaction' and are monitored to determine effectiveness. Business questions often span business processes and functions. For the bakery that's grown into a national manufacturer and distributor of premium baked goods, an information infrastructure is created that enables analysis to ensure operational efficiencies, continued financial viability, customer satisfaction and product innovation. With the information now available, conventional thoughts are challenged and the business model shifts to capitalize on new opportunities."