Tuesday, September 27, 2005

Telecom Business Performance Management Metrics

Telecom Business Performance Management Metrics: "Over time, these metrics have changed from subscriber additions to average revenue per user (ARPU) to churn. A recent Informa Telecoms & Media Study shows how most of the 'old' standbys are still valid performance metrics. These standbys include:

Subscriber data
Pre and post paid ARPU
Pre and post paid minutes of use (MOU)
Churn
Subscriber acquisition costs

Each of these points directly to the growth of business for telecom service providers and has had their 'day in the sun' as a Wall Street favorite metric. But are they still the appropriate internal dashboard and scorecard measures for your organization? "

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