Discovering the Source of Business Intelligence Within

Discovering the Source of Business Intelligence Within: "One of the most dangerous claims made by business intelligence software vendors is the exaggerated boasts that their software enables ?self service.? Such claims are dangerous for both their customers and themselves. While the idea that business intelligence software should be easy to use for everyone is nice, the suggestion that anyone can install software on their computer and instantly become a skilled and productive data analyst and communicator is a fantasy. Even the best designed business intelligence software imaginable won?t enable you to do what you don?t already know how to do on your own. "