Customer Analysis Using Pictures and Patterns

The Value of Film Study
In business as in sports, behind-the-scenes analysis is the foundation for on-the-field success. That is the promise of business intelligence – and the reality of film study in the National Football League (NFL).

NFL coaches and players spend hours analyzing film to identify the strengths and weaknesses of their opponents. Coaches scour video for opponents’ tendencies and use this knowledge to build their game plan. For players, film study gives them understanding that lets instinct take over on the field. Consider some of the techniques involved:

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