Competitive Advantage in Retail Through Analytics: Developing Insights, Creating Value

An organization trying to implement analytics should plan for the natural evolution of the analytics process. For an entrant into analytics space, the need is to establish credibility for data analysis using simple techniques rather than advanced models (see Figure 3). Similarly organizations with a mature DW/BI foundation and a culture of data analysis should progress to the advanced stages and create analytical models, which enable improved decision-making. Thus, in the beginning, the level of analytics is dependent on the current familiarity and sophistication of the data analysis process in the organization.

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