Balancing the Art and Science of Marketing: Using Analytics for Maximum Marketing Effectiveness

Balancing the Art and Science of Marketing: Using Analytics for Maximum Marketing Effectiveness: "Don't get too fancy too fast. If you do, you run the risk of losing sight of your analytics objectives. It's easy to get more caught up in how you are solving a problem than in reaching an actual solution. Consider simplifying analytics to align with basic business rules. You don't always need to employ the most sophisticated analytics methodology or technique to generate results that are right for your business. Even the most basic analytics tools can take your company far."