Chris Webb's BI Blog: Debunking the Beer and Diapers Story

Damn, I use this example all the time.

Chris Webb's BI Blog: Debunking the Beer and Diapers Story: "Mark Whitehorn (of 'Fast Track to MDX' fame) debunks that old 'beer and diapers' story that I've used plenty of times in data mining presentations in the Register today:
http://www.regdeveloper.co.uk/2006/08/15/beer_diapers/
Not that I'm going to let the small matter of the truth get in the way of a good story in future presentations!"