Show Them the Money - Editorial - CIO

Show Them the Money - Editorial - CIO: "Because value-added services are information based, the CIO is a key enabler of them. CIOs are best equipped to design ways to collect information about customer needs. And CIOs understand best how to present this information to the people in their companies who deliver new services to customers."

If this is what your CIO is reading, there's a great opportunity to contribute as a DBA.