The Monthly Process of Analytics

Not sure if I agree, but an insightful article:

The Monthly Process of Analytics: "In the same way, the data warehouse is best suited for storing and processing large quantities of data, but it is not ideally suited for an individual customer to build a detailed sales analysis package for Big John the VP. This analytic package could require compiling information from multiple sources that need to be integrated. That analysis might require integration of information not typically stored in the data warehouse. This can lead to the manual process of cutting and pasting this required data into Excel and PowerPoint. Using the old logic of analytics, accessing all of the required data from a data warehouse could result in many manual hours of compiling that presentation for Big John the VP. Wouldn't it be nice if we could improve the end user experience by providing an environment where instead of hunting for information, a single interface providing all the information the user needed?"