Best Practices Marketing Database Content, Part 1 Foundation for Sophisticated CRM

Best Practices Marketing Database Content, Part 1 Foundation for Sophisticated CRM: "When you do not have the budget to do everything you want, it is time for creative thinking. Successful CRM is attainable as long as you do not compromise on database content. Part 2 of this article will examine two case studies of how this was achieved. Also included will be a cautionary tale of database content that is very far from best practices."