Business Intelligence and the OODA Loop

Business Intelligence and the OODA Loop: "In observe, one is supposed to look for outside information about the environment, the opponent, and any specific “unfolding circumstances” that are relevant. These feed into the orient phase, where previous experiences, cultural traditions, heritage, genetics, and other factors are analyzed and synthesized in order to gain one’s bearings. The results feed back to the previous phase, but also forward to decide, where a negative outcome feeds back to observe and orient, but a positive one moves us into action. "