Tuesday, March 20, 2007

BI Strategy for Subscription-Oriented Business

BI Strategy for Subscription-Oriented Business: "Typical questions include:

What is the current pool of subscribers?
What parameters are contributing to the growth of this pool?
How to increase that pool by tuning all the contributing factors?
How many people are signing up everyday, and where do they come from?
How to reduce the attrition rate by knowing the reason people are canceling?
How to lower the billing failures by acting more proactively?
What is the most effective marketing strategy?
How to forecast future metrics based on historical data points? "

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